Talking about Customer Experience Journey Mapping and beyond

What is a customer experience map?

Over the past few decades customer expectations have increased significantly. Poor customer experiences and service is no longer tolerated, brand loylaty has eroded and consumers have more choices then ever before. Purchasing habits have been revolutionized by technology and customer interactions have become more complex. Experience mapping is a strategic process of capturing and communicating […]

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What is a customer experience map?

Over the past few decades customer expectations have increased significantly. Poor customer experiences and service is no longer tolerated, brand loylaty has eroded and consumers have more choices then ever before. Purchasing habits have been revolutionized by technology and customer interactions have become more complex. Experience mapping is a strategic process of capturing and communicating […]

Read More

What is a customer touchpoint?

Succeeding in business is all about increasing revenue, growing and ensuring a return on investment. And no matter what the business, product or sector to acheive the above ensuring great customer service should be on top of every business owner or manager’s list.  Ensuring good quality interactions with customers at every opportunity is crucial and […]

Read More

What is a customer touchpoint?

Succeeding in business is all about increasing revenue, growing and ensuring a return on investment. And no matter what the business, product or sector to acheive the above ensuring great customer service should be on top of every business owner or manager’s list.  Ensuring good quality interactions with customers at every opportunity is crucial and […]

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The Use of Journey Mapping Software to Improve Customer Service

One of the biggest challenges faced by any business is how to improve customer experiences and levels of service.  To improve the quality of customer service, it is important to gather relevant data related to the customer journey and key touchpoints. However, this is not always easy and it’s difficult to get real-time feedback. Planning […]

Read More

The Use of Journey Mapping Software to Improve Customer Service

One of the biggest challenges faced by any business is how to improve customer experiences and levels of service.  To improve the quality of customer service, it is important to gather relevant data related to the customer journey and key touchpoints. However, this is not always easy and it’s difficult to get real-time feedback. Planning […]

Read More

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