Understanding customers and their needs is something every business strives to do, but gaining true insights into consumers and their behaviour is not always easy. Much like a buyer or user persona an empathy map represents a specific customer segment and aims to gain a deeper insight into the things that are important to them. […]

Understanding customers and their needs is something every business strives to do, but gaining true insights into consumers and their behaviour is not always easy. Much like a buyer or user persona an empathy map represents a specific customer segment and aims to gain a deeper insight into the things that are important to them. […]

Every business is based on the efforts of people who are working in different departments. Ever heard that a company is working on the manufacturing only and not packaging?. Ever gone through any literature which explains that there has been no follow-up on the marketing strategies by a company which is related to the production […]

Every business is based on the efforts of people who are working in different departments. Ever heard that a company is working on the manufacturing only and not packaging?. Ever gone through any literature which explains that there has been no follow-up on the marketing strategies by a company which is related to the production […]